RCS Opportunity Brief
Prepared for GLD

The Next Era of
Cart Recovery

RCS transforms abandoned cart messages from plain text into rich, branded shopping experiences with verified identity, product imagery, and one-tap checkout.

$30M+
Recovered with LR
212K+
Orders Recovered
$147
Avg Order Value
RCS reply rate lift could mean +$706K to +$3.56M in additional recovered revenue per year
Messages
📱
+1 (833) 291-4482
URGENT: Your package is waiting! Click here to confirm deliver...
2:41 PM
GLD
GLD
Hey! You left some fire pieces in your cart. Here's 15% off...
2:34 PM
TXT
+1 (800) 555-0147
Congrats! You've been selected for a $500 gift card. Reply Y...
1:12 PM
JM
Jason Miller
Yo we still on for tonight?
12:48 PM
📱
+1 (855) 773-9021
Your account has been compromised. Verify now at...
11:30 AM
KL
Kevin Lee
Thanks bro, appreciate it
Yesterday
The Upgrade
✉ SMS Today
  • Plain text, no images
  • Unknown sender number
  • No read receipts
  • Links look suspicious
  • No interactive buttons
  • 160 char limit
✦ RCS Messaging
  • Rich product cards with images
  • Verified sender with blue checkmark
  • Read receipts + typing indicators
  • Branded experience with logo
  • One-tap buttons + carousels
  • Up to 100MB media, no compression
What GLD's recovery looks like with RCS
GLD
Hey! You left some fire pieces in your cart 🔥 Here's what's waiting for you:
View all itemsDifferent size
Read 2:34 PM ✓✓
Which one looks better for everyday wear?
The Cuban Link is our #1 bestseller for daily wear. It's durable, classic, and hits different with any fit 💯
Get the CubanSize guide
⊕ 🖼
RCS message
😊 🎤
Product Carousel
Swipeable product cards with images, pricing, and one-tap checkout. Up to 10 cards.
GLD
Still thinking about the Cuban Link? Tap below to checkout without leaving the chat 👇
gld.com/checkout
Cuban Link
Cuban Link Chain 20"
$289.00
14K Gold, 5mm
Subtotal$289.00
ShippingFREE
Total$289.00
Complete Purchase
⊕ 🖼
RCS message
😊 🎤
In-Chat Webview
Browse and checkout without leaving the conversation. No app switch needed.
GLD
Hey! Madison here from GLD. I saw you were eyeing the Cuban Link 😉
Yeah! Any discounts?
Here's 15% off just for you 👇
Cuban Link Chain
Cuban Link Chain - 20"
$289 $245.65
Buy Now - $245.65 →
Apply discountOther styles
Read 3:14 PM ✓✓
OMG yes 🔥 getting it now
Let's go! Your link is ready. Free shipping too 🚀
Just ordered!! 🙌
Amazing choice! You're gonna love it 💎
⊕ 🖼
RCS message
😊 🎤
Conversational + Rich Card
LiveRecover P2P recovery with rich cards and one-tap purchase.
GLD
Your Cuban Link just shipped! 📦 Tracking: #GLD8291
Track packageContact support
Customers who got the Cuban Link also loved these 👇
That Cuban Ring goes hard, adding to cart 🔥
Great taste! Here's your link with 10% off as a returning customer 🙏
⊕ 🖼
RCS message
😊 🎤
Post-Purchase Upsell
Order confirmation with tracking + cross-sell carousel to drive repeat purchases.
GLD
🚨 The Diamond Prong Cuban is back in stock! Last time it sold out in 48 hours.
Diamond Prong Cuban
Diamond Prong Cuban - 18"
$459.00
14K White Gold, 4mm, Lab Diamonds
Shop Now → View Collection
Read 11:02 AM ✓✓
🔥🔥🔥 copping this rn
⊕ 🖼
RCS message
😊 🎤
Back in Stock Alert
Rich card with product image and instant "Shop Now" button for high-demand items.
GLD
Hey! You're getting early access to our Summer Drop before it goes live tomorrow. Here's a sneak peek 👀
Shop VIP DropRemind me tmrw
Delivered ✓✓
LFG 🔥 need that mariner
Love it! Here's your exclusive link. First 100 orders get free express shipping 🚀
⊕ 🖼
RCS message
😊 🎤
VIP Early Access
Exclusive product drops with carousel previews and one-tap shopping for loyal customers.
What a reply rate lift means for GLD
ScenarioReply RateMonthly RecoveriesMonthly RevenueAdditional Revenue / Year
Current (SMS)24.0%4,036$593,674Baseline
+10% Lift26.4%4,440$652,604+$706K
+20% Lift28.8%4,843$711,917+$1.42M
+50% Lift36.0%6,054$890,511+$3.56M

Based on GLD Feb 2026: 49,390 monthly conversations, $147 AOV. Recovery rate scales proportionally with reply rate lift.

2x
Higher click-through rate with RCS vs. SMS
Industry benchmark from Nespresso and SimpleHuman RCS campaigns. Verified sender + rich media drive significantly higher engagement.
Why It Works
🔒
Trust
Verified sender with blue check eliminates "who is this?" hesitation
👁️
Visual Context
Customers see the product, not just a text description
Zero Friction
One-tap buttons go straight to checkout
Brand Experience
Feels like GLD, not a random number